CLIENT: The Terrace / Morecambe FC
THE CHALLENGE: The Terrace; who are Morecambe FC’s official kit shop supplier, wanted to create a short kit reveal video ahead of the first game of the season. The design of the 22/23 kit was a close kept secret, and the club wanted to reveal the kit to the fans before an upcoming pre-season friendly. Our initial idea was to film a Brazil / Samba style video on the beach, but due to the weather, tide, time, we couldn’t do so – plus the players were only available for one hour after training. Our next thought was the stadium pitch, but unfortunately it had recently been relaid – so we had to think on our feet and went with the training fields.
HOW WE DID IT: We filmed as a team of four, one handheld, one on a gimbal, a macro lens and a stills photographer. We operated over the course of one hour with the players.
THE RESULTS: As the shoot was on a Friday, and the kit reveal had to be completed by Monday morning – a weekend edit had to be undertaken. We’re super happy with the results, and the thousands of Shrimps fans who’ve viewed the video on social media appeared to like it too!